Just One More Scroll.
Just One More Scroll: Why We Keep Going (Even When We're Done) It starts out innocently enough. You’re in bed, you’ve checked your emails, replied to your messages and you know you’re done for the day. But your thumb keeps moving. Swipe. Tap. Scroll. And before you know it, what was meant to be a two-minute check-in turns into a 47-minute spiral through reels, mildly interesting threads, and videos titled “Wait for it, totally worth it.” Sound familiar? If you’ve ever found yourself trapped in the loop of “just one more scroll,” you’re not alone. In fact, you're wired for it. Let’s start with a little brain science . Every time you refresh your feed, your brain anticipates a reward. That "maybe this next post will be the one" feeling? It’s powered by Dopamine - the neurotransmitter linked to motivation and reward. The unpredictability of what comes next triggers what psychologists call Intermittent Reinforcement , the same principle used in slot machines. You don...